The Human Robot Interaction project is a strategic initiative of Technical Faculty of IT and Design at Aalborg University to create synergies between all departments that are working on Human Robot Interaction with different disciplinary perspectives: Department of Architecture, Design, and Media Technology, Department of Computer Science, Department of Electronic Systems, Department of Planning. To this end we have defined a research strategy "From Reactive to Proactive Robots" that will focus on different challenges if robots are envisioned to work side by side with humans in dynamic environments both in production contexts but also in societal context like health care, education, or commerce. This will require robots to become socially accepted, to become able to analyze human intentions in meaningful ways, and to become proactive. Being proactive and thus (partly) autonomous requires new methods for intention recognition and the pursuit of common goals that are relevant in the given context in order to maximize task success. Our mission is to establish an interdisciplinary and cross-departmental research group around these topics. This will be achieved by defining cross-departmental PhD projects in order to integrate perspectives from design, interaction and control.